Marketing strategies for home owners & new constructions 

2% Listing Commission for Home sellers in DFW

What do We do for You?

We will meet you at your home to preview your property, review CMA's, Preview nearby competitive listing, complete paperwork and provide advice and opinion. Our Complimentary Luxury Marketing Package includes;

Market Analysis

We’d like to offer you a complimentary market analysis of your home’s value along with an accurate estimate of total your closing costs, so you’ll know exactly how much money you can expect to net from the sale. If you’re interested in the analysis, simply input your property data below and we’ll send you a detailed report within 24 hours. Our initial evaluation is based on the comparison of your property to similar active, pending & sold listings.  

Helping you to determine the asking price

Pricing is the most important step when selling your house. Home staging and marketing area also important. But your success (or failure) will mostly come down to the price. This is also where a lot of homeowners make mistakes.

You live in your home, so you have an emotional attachment to it. But you're also trying to sell it, so you need to view it like a product at the same time. As an experienced real estate listing agent, we will help you separate your emotions from the realities of the housing market. We will use comparable sales to determine the asking price. More than anything else, this is what determines the true market value of a home.

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Helping you identify the key selling points

Buyers will spot some of the good points in your house. They will notice the size, the location, and the general layout of the home. But it certainly doesn't hurt to point some things out for them -- especially when those features might be missed at first glance.

We will help you identify these selling points. We also promote them to potential buyers.

For example, let's say you're selling a house that is pre-wired for surround sound. This is a nice benefit. But it might not be apparent to someone who is just walking through the home. So you would definitely want to point out this feature to potential buyers. Your listing agent should make a list of such selling points (the seen and the unseen) and present it to everyone who visits your home.

You can include selling points on the MLS listing, on Realtor.com, etc. I recommend going a step further and having a list of features on paper, available to people as soon as they walk in the front door. That way, they can notice the features while they are on site. This is one of core responsibilities of a real estate listing agent.

 

Giving you a property disclosure form

This item varies from state to state. Depending on where you live, you may be obligated to make certain disclosures to potential buyers. For instance, you might have to disclose the age of the roof, the type of heating and cooling system you have, and other items relating to the condition of your property. We should know about your state's requirements, and we will provide you with the proper form(s) to fill out.

Preparing Your Home & Staging. 

 I will provide specific guidance on what you should do prior to placing your home on the market. The goal is to get your home in top condition so that it will command a premium price. Properly staging your home will help the home sell itself.

The Most Innovative Marketing Strategies in DFW: 

AATRealty luxury marketing package would be included in all of our listings regardless of the price!

Luxury Real Estate Photography

 

You would get magazine style photography that primarily geared for real-estate properties for additional interior lighting & more color accuracy. 

  1. 30+ Interior & exterior daytime photos combination of flash & ambient light. 

  2. Windows pull on all interior photos (Clear view from the windows).

  3. Virtual Fire in fireplace in all interior and exterior fireplaces.

  4. Blue sky replaces in all the exterior & Interior photos.

  5. Green grass replaces in all exterior photos. 

We believe photos are what's drawing a buyer's interest in a listing and prompting them to take the next step in contacting their real estate agent.

If poor photos are taken, buyers will dismiss the listing & may never look back!

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Twilight Photography

 

Stunning images for our single family listings. Real twilight photos are different because there's that element of other-worldliness to them that only appears during that brief moment between day and night. It is used to showcase landscape/property lighting, pool lighting and features like fire pits, and also to showcase a beautiful sunset. Twilight photography would be included in all of our listings regardless of the list price!

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Aerial Photography

 

Sometimes we just need a different perspective or a pretty view of a site. By drone, we will fly up to 600 feet.  This altitude allows gorgeous views of smaller subjects, as well as the ability to see many of the areas around it. We would like to photograph all the amenities in the neighborhood by a drone! Drones allow us to be closer to the subject and is a completely different look than what you can get by plane. Aerial photography would be included in all of our listings regardless of the price!

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Drone Mapping

Acreage only. This is the only way that 3 plus acres lot can be seen in one image! 100 plus aerial images will be merged to be able to create an high resolution aerial map for a 10 acres lot! Drone mapping can solve that clarity issue.

A highly detailed aerial map allows for insight into the property details without requiring a client to be there in person. And with the help of a licensed land surveyor, contour lines and accurate borders can even be overlaid onto the imagery.

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Night Photography

 

Stunning images for luxury condos & high-rise buildings . This type of photography will be order for condos and townhouse with Dallas or Fort-worth skyline view!

Night photos are different because there's that element of other-worldliness to them that only appears during the night.

It is used to showcase a beautiful ski-line. 

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3D Virtual Tours & Floor Plan

 3D tours would be included in all of our listings regardless of the price! The Virtual 3D Tour would be a great tool to virtually show your listings to any potential buyers without the need to physically be at your property and eliminate losing any showings. You would be delighted with such a clever offer from AATRealty! We are offering 2 different type of Virtual 3D Tours;

All our virtual tour comes with complimentary floor plan of your property!

Virtual Staging

Virtual Staging would be included in all of our vacant listings regardless of the price! We will virtually stage all the main area of your home! AATRealty apply interior design principles to your home, helping the buyers see themselves living there. AATRealty provides the most updated and highly-optimized virtual home staging that includes designing virtual furniture to create a more appealing property and space. We can help you in building that perfect virtual house staging with the use of stunning and luxurious virtual furniture.

 

We can help you in getting your properties and houses sold faster in higher price. Super realistic styling by professional Interior designers. Prepare to be amazed with the results! 

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Videography 

The perfect way to refresh & showcase our listings. Highlight on the property’s location, amenities, best features and more with a professional video that stays engaging & upbeat. Property videography would be included in all of our listings regardless of the price!

Virtual Remodeling 

Do you have a dated furniture or property that you would like to sell without doing any renovation and staging? We have a solution that can save your time and money! AATRealty can help you conceptualize, envision, and build the home of your dreams. We can replace current or add new flooring, cabinets, countertops, fireplaces,  paints, windows, doors, light fixtures, & any exterior and interior features that you can imagine! 

AATRealty apply interior design principles to your home, helping the buyers see themselves living there

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Swimming Pool Rendering 

Don't have a swimming pool? we can transform your backyard into a superstar outdoor living space with a nice swimming pool ! 

 

A pool will increase the value of your home, but not enough to cover the cost of installing it. 

We will help the potential buyers to visualize a swimming pool in your backyard as realistically as possible. AATRealty uses professional 3D rendering company to create an image of your backyard with your new pool and shows you exactly how the job will look.

We can help you in getting your properties and houses sold faster in higher price. Super realistic swimming pool by professional landscape designers. Prepare to be amazed with the results! 

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Virtual Land Development 

Vacant lot and acreage. We will help the potential buyers of your land see all the possibilities.  AATRealty  can help them conceptualize, envision, and build the home of their dreams.  This way you can sell your property much faster with higher price!

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Custom Property Website

 

Our website developers create a custom property website for your listing which features all your images, slide show gallery, videos, 3D virtual tours, interactive floor plan, open houses , mobile ready, property details, marketing analysis, maps & your property's own domain name. We then optimize your property website's online visibility by publishing it in high traffic real estate search engines such as Realtor.com, Zillow, Yahoo! Real Estate & more.

See a Sample 

You will get a High Quality For Sale Sign.

 We install a high quality full-size for sale sign & a flyer box at your listing. Then we strategically place directional arrows around the property to attract potential buyers & brokers passing by your listing.

 

Internet Marketing
We know over 85% of real estate transactions starting online these days. We have an effective web presence and we know which online marketing techniques are the best for your property. We will use the most effective marketing tools to place your property in front of thousands of potential buyers and We will place your home all over the internet.

Open House 
Soon after your home is listed, I will hold it open for all agents and potential buyers. In addition to creating broker interest in your property, this will also reduce the number of agents who come days later to preview your home. Refreshments may be served or a cash drawing offered to increase attendance.

Presenting offers from buyers

We are also responsible for accepting offers from potential buyers and presenting those offers to the seller. More importantly, we will help you put the offer into perspective.

The buyer's offer might include the following components:

  • The exact amount they are offering for your house

  • The amount of earnest money they are paying

  • The desired closing/settlement date.

  • Any contingencies requested by the buyer (like a home inspection contingency)

we will explain each of these items. We will help you determine if the offer price is reasonable, based on the current market value of your home. At this stage, you need to remember that it's called an "asking price" for a reason. Be flexible and realistic. You don't want to lose a qualified buyer just because they're offering a little less than your asking price.

We will put these things into perspective for you, to help you make an informed and logical decision. This is where their experience becomes invaluable.

Negotiating with buyers on your behalf

This is a key responsibility for us. When a buyer presents an offer, you basically have three choices:

  • You can accept the offer, as presented.

  • You can reject the offer with no counter.

  • You can make a counteroffer.

We will communicate your decision to the buyers, through their agent. If you've made a counteroffer back to the buyers, they have the same three choices mentioned above. They can accept your counter, make another counteroffer, or reject it and walk away from the deal.

We will explain why you have made a certain counteroffer. Maybe your home has certain unique features that add value, above and beyond the comparable sales in the area. Maybe the buyers made an offer that was much lower than those comps. Either way, your real estate agent should be communicating the reasons for your decision. It's one of their core responsibilities.

Attending the closing/settlement process

Closing/settlement is the final step in the home-buying process. This is when ownership of the property is officially transferred from the seller to the buyer. In the eastern part of the U.S., it is usually referred to as "settlement." In the western part of the country, it's usually called "closing."

In AAT Realty the sellers' real estate agents typically attend closing with their clients.

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